Looking to upskill in digital analytics - either for yourself or for your team?
GuideTorch’s Training programs focus on making sure that your teams have what you need to own your approach to digital analytics.
Training for Yourself or Your Team
The programs outlined below are customizable to in-person or remote delivery.
-
Training program focused on key metrics, including their meanings, implications, and pitfalls
-
Training program focused on how to use available search intelligence tools (e.g. Google Trends, Search Console, and Google Ads) to understand search performance and identify opportunities for improvement, and the differences in capabilities between tools
-
Training program focused on understanding web tracking and how to use Google Analytics 4 to unlock insights from website performance information
-
Training program focused on the following (customizable to the social/web listening program you have in place or are evaluating):
Developing approaches for social & web listening data collection (including writing Boolean queries, if applicable)
Understanding power and limitations of social listening between various social platforms
Guidance on how to approach social listening projects (e.g. ongoing monitoring vs. ad hoc analysis)
Identifying opportunities and risks associated with AI-powered analytics using social data