Social & Web Listening systems can provide powerful insights.

But, you need to make sure you have the right system in place, the right approach, and an understanding of data bias and limitations.

GuideTorch’s Social & Web Listening services are designed to provide rapid upskilling to implement new listening programs, evaluate or improve existing ones, and educate stakeholders about the power and limitations of analysis.

Social & Web Listening System/Tool

  • Intended for those who do not already have a Social/Web listening tool in place, this program includes:

    • Managing the sourcing, identification, and implementation of a tool, built from the ground up

    • Involving key stakeholders throughout the process to ensure needs are met

  • Intended for those who already have a tool in place but are struggling to use the tool fully, this program focuses on:

    • Auditing your system design and approach, both for ongoing analysis (e.g. competitive intelligence, trend monitoring, etc) and ad-hoc needs-based analysis (e.g. crisis monitoring)

    • Proposing and implementing data structure updates, analysis layout changes, and query adjustments to make analysis as streamlined as possible

    • Identifying any skill gaps, and addressing gaps through training as needed

Training

  • Training program focused on the following (customizable to the social/web listening program you have in place or are evaluating):

    • Developing approaches for social & web listening data collection (including writing Boolean queries, if applicable)

    • Understanding power and limitations of social listening between various social platforms

    • Guidance on how to approach social listening projects (e.g. ongoing monitoring vs. ad hoc analysis)

    • Identifying opportunities and risks associated with AI-powered analytics using social data